Snack 7 | Buy Now Pay Later: la trappola delle rate

from Communication Snack · host Tommaso Corso

🌶️ É uno snack piccante quello di questa settimana. Mai sentito parlare del BUY NOW PAY LATER? Grazie a uno studio recentissimo presente sul Journal of Marketing, scopriamo come mai il pagamento a rate può essere considerato una vera trappola per il nostro portafogli e, allo stesso tempo, una miniera d’oro per i brand.Fonte scientifica: Maesen, S., & Ang, D. (2024). Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases. Journal of Marketing, 0(0). https://doi.org/10.1177/00222429241282414

Episode metadata supplied by the publisher feed · Published Feb 9, 2025

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Snack 7 | Buy Now Pay Later: la trappola delle rate

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