Snacks Episode 4: Paid Media Strategy

An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "Snacks Episode 4: Paid Media Strategy" was published on March 13, 2024 and runs 5 minutes.

March 13, 2024 ·5m · Stacking Growth | The B2B Marketing Podcast

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Summary

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our ⁠⁠YouTube Channel⁠

Episode Description

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.

In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time.

See the video on our ⁠⁠YouTube Channel⁠

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