Snacks Episode 4: Paid Media Strategy

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our ⁠⁠YouTube Channel⁠

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This episode was published on March 13, 2024.

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