Snake Oil to Critical Friend: How the History of Sales Can Improve Your Future

How do people sell things? What is the history of modern sales? And sales techniques? What can we learn from 200 years of selling and sales structures? In this podcast episode, Bob and Jeremy explore how sales structures and methodologies have developed and changed over the years. If you’re a customer, you will be on the receiving end of a sales structure; if you’re in sales, you will be learning your own, which will be based on some of the structures we talk about here. This walk down memory lane features acting, fun stories and masses of ideas about ways to persuade people and businesses to part with money. Please listen and share! To find out more about our work and to see what we could do to help your organisation, visit www.realitytraining.com.