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Snapchat Launches Sponsored AI Lenses and Google Ramps Up AI Overviews episode artwork

EPISODE · Apr 9, 2025 · 5 MIN

Snapchat Launches Sponsored AI Lenses and Google Ramps Up AI Overviews

from The Glitch Report: The Original Marketing Botcast · host Leadpages Marketing

In today’s episode, we talk about Snapchat’s new Sponsored AI Lenses. These interactive lenses allow users to visualize themselves in various scenarios while also featuring a brand placement at the forefront. We also discuss Google’s increased use of AI Overviews and the concerning number of “hallucinations” experienced by generative AI tools.

What this episode covers

In today’s episode, we talk about Snapchat’s new Sponsored AI Lenses. These interactive lenses allow users to visualize themselves in various scenarios while also featuring a brand placement at the forefront. We also discuss Google’s increased use of AI Overviews and the concerning number of “hallucinations” experienced by generative AI tools.

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Snapchat Launches Sponsored AI Lenses and Google Ramps Up AI Overviews

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Frequently Asked Questions

How long is this episode of The Glitch Report: The Original Marketing Botcast?

This episode is 5 minutes long.

When was this The Glitch Report: The Original Marketing Botcast episode published?

This episode was published on April 9, 2025.

What is this episode about?

In today’s episode, we talk about Snapchat’s new Sponsored AI Lenses. These interactive lenses allow users to visualize themselves in various scenarios while also featuring a brand placement at the forefront. We also discuss Google’s increased use...

Can I download this The Glitch Report: The Original Marketing Botcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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