Snapchat's Pre-IPO Ad Sales Offensive

The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.

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Snapchat's Pre-IPO Ad Sales Offensive

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How long is this episode of WSJ Media Mix?

This episode is 16 minutes long.

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This episode was published on January 25, 2017.

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