Snapchat's Quest for Olympic Gold Relies on Creators

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This episode is 26 minutes long.

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This episode was published on July 31, 2024.

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Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category. See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jul 31, 2024

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Snapchat's Quest for Olympic Gold Relies on Creators

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