EPISODE · Mar 25, 2025 · 11 MIN
Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads
from CES Tech Talk · host Consumer Technology Association
Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.
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