Sneakered: Adidas, Yeezy & Kanye

The deal between Kanye West and Adidas was no ordinary celebrity endorsement. Now under renewed scrutiny after West’s outrageous behaviour, how can one rapper’s departure cause such chaos at a multinational sportswear brand?For the premium Tortoise listening experience, curated by our journalists, download the free Tortoise audio app. For early and ad-free access, subscribe to Tortoise+ on Apple Podcasts. If you’d like to further support slow journalism and help us build a different kind of newsroom, do consider donating to Tortoise at tortoisemedia.com/support-us. Your contributions allow us to investigate, campaign and explore, and to build a newsroom that is responsible and sustainable. Hosted on Acast. See acast.com/privacy for more information.