Snippet: Andy Hood, Vice President of Emerging Technologies at WPP, Explains The Real Role of AI in Creative Production.

AI Can Generate. Creatives Define ‘Good.’In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.Andy’s point is clear:👉 AI can handle much of the legwork in the middle.👉 Human expertise defines the vision and knows when it’s right.The future isn’t AI replacing creativity, it’s AI wrapped inside a thoughtful production process. Listen to the full podcast- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #GenerativeAI #CreativeProcess #HumanCreativity #AIFilmmaking