Snippet- Harish Sarma, Vice President of Business Development & Partnerships, Yahoo, Highlights a Key Challenge in The Content Ecosystem: Perception Often Lags Reality.

When Consumer Behavior Moves Faster Than Perception”In this clip, Harish Sarma, Vice President of Business Development & Partnerships, Yahoo, highlights a key challenge in the content ecosystem: perception often lags reality.As platforms like TikTok evolved, a major task was convincing creators and rights holders that consumer behavior had already changed 📱With rapid innovation across formats like VR, MR, and XR, audiences were engaging in entirely new ways, but skepticism remained. Many questioned whether these trends would last or fade quickly 🤔The real shift came from demonstrating not just innovation, but the speed of adoption and how quickly consumer preferences were evolving 🚀Listen to the full podcast now- https://open.spotify.com/episode/2BLuOcGkvwHD5QzJDUJDl0?si=3sVidJHLRRijTZSTAxd1Dg #Outgrow #Podcast #ContentMarketing #ConsumerBehavior #TikTok #DigitalTrends #Innovation