Snippet- John Hearty, VP & Head of AI Governance at Mastercard, Explains How Marketing is Entering a New Paradigm, Where AI Tools and Agentic Platforms Become the Primary Spaces for Discovery

🤖 Marketing Is Moving Into the Age of AI Agents💬 “We’ll see marketing evolve into chat, generative AI, and agentic systems, because that’s where users already are.”In this powerful insight, John Hearty, VP & Head of AI Governance at Mastercard, explains how marketing is entering a new paradigm, where AI tools, chat systems, and agentic platforms become the primary spaces for discovery, recommendations, and customer engagement.He highlights a future where:🚀 Marketing integrates directly into AI-driven conversations💡 Experimentation becomes the new normal🔄 Discovery shifts from search engines to intelligent agentsAs AI becomes part of everyday decision-making, brands will need to meet users inside these systems, not outside them.Listen to the full podcast now- https://premade.outgrow.us/interview-with-John-Hearty#Outgrowh #AI #Marketing #ArtificialIntelligence #AIMarketing #DigitalTransformation #AgenticAI #FutureOfMarketing #Innovation #Mastercard #AIGovernance