Snippet- Marketing Will Evolve Into A Seamless Extension Of Product Experience, Integrated Into Everyday Life, Says Igor Mikhalev, Partner & Head Of Emerging Technologies Strategy At EY-Parthenon.

🎯 Marketing Will Evolve Beyond Metrics, It’ll Be About MeaningIgor Mikhalev, Partner & Head of Emerging Technologies Strategy, EY-Parthenon, envisions a future where marketing ceases to exist as a standalone function, instead becoming an extension of the product experience itself, seamlessly integrated into people’s lives.He suggests a radical shift in how we measure success, moving away from GDP and profit-centric models toward impact-based metrics like well-being, trust, and community prosperity. In this future, marketing won’t just sell, it will build emotional connections and foster meaningful engagement. 🌍✨Listen to the full podcast now- https://open.spotify.com/episode/0ZyPTphcrdbmar3PhmK8yB?si=rdGt-2XfTg2LLSYzrP6pQg#EYParthenon #MarketingEvolution #FutureOfWork #PurposeDrivenMarketing #BrandImpact #DigitalTransformation