Snippet- Sophie Heller, COO of Group BNP Paribas CPBS, Talks About How Meaningful Transformation Doesn’t Start With Tools or Tech; It Starts With People.

🎙️ Everything Begins With the CustomerSophie Heller, COO of Group BNP Paribas CPBS, talks about how meaningful transformation doesn’t start with tools or tech; it starts with people. She says the first step is knowing exactly which customers you're prioritizing and why. Once that’s clear, it’s about identifying what’s not working for them and what’s missing altogether. That’s where real opportunities live. From there, she shares how they align teams around those insights, one focused initiative at a time.🎯 Intentional targeting📊 Insight-led decisions🌍 Culture shaped by customer needsListen to the full podcast now- https://open.spotify.com/episode/5XmKVtSNKpDjlp0LdhwgB9?si=ZHOCjAo_Qfa2CDTFl8V2SA #Podcast #CustomerFirst #CXLeadership #Outgrow #DigitalTransformation #UXStrategy #MarketingMindset