Snowflake VP of AI Baris Gultekin on Bringing AI to Data, Agent Design, Text-2-SQL, RAG & More episode artwork

EPISODE · Jan 14, 2026 · 1H 39M

Snowflake VP of AI Baris Gultekin on Bringing AI to Data, Agent Design, Text-2-SQL, RAG & More

from "The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis · host Erik Torenberg, Nathan Labenz

Baris Gultekin, VP of AI at Snowflake, explains how “bringing AI to the data” is reshaping enterprise AI deployment under strict security and governance requirements. PSA for AI builders: Interested in alignment, governance, or AI safety? Learn more about the MATS Summer 2026 Fellowship and submit your name to be notified when applications open: https://matsprogram.org/s26-tcr. He shares the importance of bringing AI directly to governed enterprise data, advances in text-to-SQL and semantic modeling, and why high-quality retrieval is foundational for trustworthy AI agents. Baris also dives into Snowflake’s approach to agentic AI, including Snowflake Intelligence, model choice and cost tradeoffs, and why governance, security, and open standards are essential as AI becomes accessible to every business user. LINKS: AWS' Automated Reasoning checks Sponsors: MongoDB: Tired of database limitations and architectures that break when you scale? MongoDB is the database built for developers, by developers—ACID compliant, enterprise-ready, and fluent in AI—so you can start building faster at https://mongodb.com/build Serval: Serval uses AI-powered automations to cut IT help desk tickets by more than 50%, freeing your team from repetitive tasks like password resets and onboarding. Book your free pilot and guarantee 50% help desk automation by week four at https://serval.com/cognitive MATS: MATS is a fully funded 12-week research program pairing rising talent with top mentors in AI alignment, interpretability, security, and governance. Apply for the next cohort at https://matsprogram.org/s26-tcr Tasklet: Tasklet is an AI agent that automates your work 24/7; just describe what you want in plain English and it gets the job done. Try it for free and use code COGREV for 50% off your first month at https://tasklet.ai Claude Claude is the AI collaborator that understands your entire workflow, from drafting and research to coding and complex problem-solving. Start tackling bigger problems with Claude and unlock Claude Pro’s full capabilities at ⁠⁠https://claude.ai/tcr⁠ CHAPTERS: (00:00) About the Episode (03:02) Snowflake 101 and AI (09:25) Text-to-SQL and semantics (19:10) RAG, embeddings and models (Part 1) (19:17) Sponsors: MongoDB | Serval (21:02) RAG, embeddings and models (Part 2) (32:23) Bringing models to data (Part 1) (32:29) Sponsors: MATS | Tasklet (35:29) Bringing models to data (Part 2) (51:14) Designing enterprise AI agents (58:35) Trust, governance and guardrails (01:07:14) Agents and future work (01:15:33) Platforms, competition and value (01:26:04) Enterprise models and outlook (01:40:00) Outro PRODUCED BY: https://aipodcast.ing

Baris Gultekin, VP of AI at Snowflake, explains how “bringing AI to the data” is reshaping enterprise AI deployment under strict security and governance requirements. PSA for AI builders: Interested in alignment, governance, or AI safety? Learn more about the MATS Summer 2026 Fellowship and submit your name to be notified when applications open: https://matsprogram.org/s26-tcr. He shares the importance of bringing AI directly to governed enterprise data, advances in text-to-SQL and semantic modeling, and why high-quality retrieval is foundational for trustworthy AI agents. Baris also dives into Snowflake’s approach to agentic AI, including Snowflake Intelligence, model choice and cost tradeoffs, and why governance, security, and open standards are essential as AI becomes accessible to every business user. LINKS: AWS' Automated Reasoning checks Sponsors: MongoDB: Tired of database limitations and architectures that break when you scale? MongoDB is the database built for developers, by developers—ACID compliant, enterprise-ready, and fluent in AI—so you can start building faster at https://mongodb.com/build Serval: Serval uses AI-powered automations to cut IT help desk tickets by more than 50%, freeing your team from repetitive tasks like password resets and onboarding. Book your free pilot and guarantee 50% help desk automation by week four at https://serval.com/cognitive MATS: MATS is a fully funded 12-week research program pairing rising talent with top mentors in AI alignment, interpretability, security, and governance. Apply for the next cohort at https://matsprogram.org/s26-tcr Tasklet: Tasklet is an AI agent that automates your work 24/7; just describe what you want in plain English and it gets the job done. Try it for free and use code COGREV for 50% off your first month at https://tasklet.ai Claude Claude is the AI collaborator that understands your entire workflow, from drafting and research to coding and complex problem-solving. Start tackling bigger problems with Claude and unlock Claude Pro’s full capabilities at ⁠⁠https://claude.ai/tcr⁠ CHAPTERS: (00:00) About the Episode (03:02) Snowflake 101 and AI (09:25) Text-to-SQL and semantics (19:10) RAG, embeddings and models (Part 1) (19:17) Sponsors: MongoDB | Serval (21:02) RAG, embeddings and models (Part 2) (32:23) Bringing models to data (Part 1) (32:29) Sponsors: MATS | Tasklet (35:29) Bringing models to data (Part 2) (51:14) Designing enterprise AI agents (58:35) Trust, governance and guardrails (01:07:14) Agents and future work (01:15:33) Platforms, competition and value (01:26:04) Enterprise models and outlook (01:40:00) Outro PRODUCED BY: https://aipodcast.ing

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Snowflake VP of AI Baris Gultekin on Bringing AI to Data, Agent Design, Text-2-SQL, RAG & More

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Baris Gultekin, VP of AI at Snowflake, explains how “bringing AI to the data” is reshaping enterprise AI deployment under strict security and governance requirements. PSA for AI builders: Interested in alignment, governance, or AI safety? Learn more...

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