So Down to Help

The saucy specimen who joined us this episode via phone is David Sherry. If he was a James Bond character he would be Dr. Gold List. David and his mastermind partner, Allie want to bring Death to the Stock Photo. David was traveling to the Global Instameet in D.C. David & Allie’s approach to the business: create unique content, experiences and sharing those stories. So far they have funded road trips and interviewed other makers. We discuss numbers/analytics vs authentic interaction. How do you measure success? Speaking of authentic interaction, what would happen if you called your friends & family instead of Facebook-ing at them? A discussion of trying to stay connected to all the different social networks brings up the tent project again. You can find Chris & Paul on Cupcake.io, the first tent host. Paul compares social networks to cable channels. ello is a new social network on your dial. David thinks podcasting is a fascinating genre of media, but is it too crowded? Like his approach to his own projects, he suggests unique content. All of us share examples: Hardcore History Random Trek Comedians in Cars Getting Coffee & Coffee Run (Deadmau5 takes people to Tim Hortons) . We talk about the popular use of comedy in brand building. While it works, as the old saying goes, “everyone is a comedian.” David thinks contrasting all that humor with emotional content is a better strategy. Of course, you can do uniquely humorous things. For example, listen to the “ad” at the beginning of this episode (around 1:42) of Gilbert Gottfried’s Amazing Colossal Podcast! David recommends Buffer and MailChimp. While they sound like spammy tools, both products have influenced his strategy to directly phone users/customers and build real relationships & interactions. Check out Death to the Stock Photo, follow their twitter account for upcoming events and contact David Sherry because he loves interaction and being given a chance to help others create. Support Montreal Sauce on Patreon