So finden wir besonders ehrliche Franchisepartner

from Franchise UNIVERSUM - Der Podcast für Systemzentralen · host Steffen Kessler, FranchisePORTAL GmbH

150 Episoden im FranchiseUNIVERSUM Podcast - wow! So schnell kann es gehen... In dieser 150. Podcast-Episode geht es um das Thema "Ehrlichkeit". Die Automobilienagentur (Agence Automobilière) aus Frankreich ist ein Franchisesystem mit mehr als 100 Partnern und in einer Branche tätig, die eher als "unehrlich" gilt: Es geht um den Gebrauchtwagenverkauf. Sie haben sich die Ehrlichkeit ganz groß auf die Fahnen geschrieben. Erkennbar wird dies auch am Slogan "Unter ehrlichen Menschen". Dass es funktioniert, zeigt eine Weiterempfehlungsrate von 98% im letzten Jahr. Von dem Gründer Christophe Winkelmuller und der Franchise-Managerin Juliette Martin wollte ich wissen, wie sie für ein solches Ergebnis die richtigen Franchisepartner finden, für die "Ehrlichkeit" ebenfalls ein so großer Wert ist. Wie schaffen sie es, auf Basis ihrer Werte ihr Recruitment aufzubauen?

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This episode is 12 minutes long.

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This episode was published on January 19, 2022.

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