So kommuniziert die Chemieindustrie

„Ohne Chemie“, wirbt ein Tiefkühlkosthersteller. Ein Einzelfall? Mitnichten! Die Chemie hat ein Kommunikationsproblem – und das ausgerechnet in einer Zeit, in der Wissenschaft scheinbar hip wie nie ist. Wie sorgt man dafür, dass zwischen Wissenschaft, Technik und nicht zuletzt Menschen die „Chemie stimmt”? Kai Rolker, Head of Communications bei Clariant, hat da eine Idee...

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