So You Have an Awesome Business Idea…

As the executive director for the Center for Regional Economic Advancement at Cornell (CREA) and a visiting lecturer at the Cornell Johnson Graduate School of Management, Tom Schryver helps entrepreneurs launch and scale new ventures—by starting with a solid idea.In this episode of the Cornell Keynotes podcast from eCornell, Schryver and host Chris Wofford discuss the components of good product concepts and more.Tune in to learn how to:Align with a five-point rubric for a good business ideaStart with a solution or start with a problemTake an experimentalist approachTest assumptions about product ideasCreate a business thesis and elevator pitchValidate ideas and use the Business Model CanvasUnderstand a minimum viable productFind an entrepreneurial communityTime outreach to investorsHandle setbacksLearn more about building successful ventures in eCornell’s business and finance certificate programs, including Startup Funding and Finance and Business Management in STEM from Tom Schryver.CREA is a division of Research & Innovation at Cornell. Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.