So You Want to Do Thought Leadership

Most B2B marketers know thought leadership matters. Few know how to actually build a program that sticks.In episode 7 of Permission to Rant, we make the case for expert-led content and EGC (employee-generated content) in an era of AI-generated everything — and walk through a practical framework for building a thought leadership program your team will actually follow.We get into how to pitch it internally, why you should give people a niche, not a brief, and why consistency beats virality every single time.If you've been putting off your personal brand or struggling to get leadership to show up online, this one's for you.Come rant with us.Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.Hosted by Penny and Nike from Contentoo.Subscribe for bi-weekly episodes.YouTubeLinkedInWebsitePenny WarnockNike Pucci