SoCal’s Voice of the People, L.A. Times Columnist Gustavo Arellano

Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter. Key Takeaways:- Why is Orange County overlooked in the conversation about the Greater LA area?- Should media organizations use the term Latinx when addressing the Latino community?- How can media companies improve how they speak to Latinos?- Why a story is still the most important thing a media outlet can have.Episode Timeline1:34 Why is Orange County overlooked in the conversation about the Greater Los Angeles area?3:30 How would Gustavo create a PR campaign for Orange County?5:48 Are the Los Angeles Angels moving out of Orange County?7:33 Should people in comms use the term Latinx? 13:15 Why humans have a hard time with nuance.13:45 What do marketers get wrong when addressing the Latino community?16:30 Why is Latino representation in media still so low?19:45 As a media personality, what are Gustavo's dos and don'ts on Twitter?24:20 How have industry-wide cutbacks hurt the journalism industry?27:00 Gustavo’s stories that follow him everywhere.This episode’s guest:•            Gustavo Arellano ·        Sign up for Gustavo’s newsletter at www.GustavoArellano.orgSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.