Social CEO – Führungskräfte als Corporate Influencer (Trailer)

from Social CEO · host Dr. Kerstin Hoffmann

Was ist überhaupt ein Social CEO? Wieso sollten sich heute alle Führungskräfte Gedanken über ihre digitale Präsenz machen? Wie sieht eine gute Strategie aus – und was ist dafür zu tun? Was kann ich von erfolgreichen Beispielen lernen? Welche Gefahren drohen? Was nützt die persönliche Sichtbarkeit mir selbst, und was bringt sie dem Unternehmen? Was hat es eigentlich insgesamt mit diesem Corporate-Influencer-Thema auf sich? – Ach, und wie überzeuge ich als Kommunikationsverantwortliche meinen skeptischen Vorstand? Ich heiße Kerstin Hoffmann. In „Social CEO – Führungskräfte als Corporate Influencer" teile ich mit Ihnen Erfahrungen und Einblicke aus Praxis, Beratung, Forschung und genauer Beobachtung.In diesem Trailer stelle ich den Podcast vor. Ich sage, an wen er sich richtet und warum ich ihn anbiete. Sie wollen sofort von neuen Folgen erfahren? Sie wollen noch mehr über das Thema wissen? Sie wollen mich kennenlernen? Auf https://social-ceo.de finden Sie Abo-Möglichkeiten und viele weitere Informationen. 

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