Social Consequences and Jedi Mind Tricks | Mike Michalowicz

On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating social consequences, and getting to the root of ideal growth. How do I equip customers to defend their purchase decisions? Why is over-reliance on word of mouth harmful? From business systems to "different" marketing, this episode overflows with punchy stories and useful marketing and sales wisdom! Find Mike's books on Amazon here. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices