Social Customer Experience and the Big Reason it Matters to Your Practice

Gone are the days when a company’s customer service hotline or a website comment box were the most popular avenues for customer feedback. Things are just a little more social these days.In this week’s podcast we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for an in-depth conversation about the nature of social customer experience and service interactions on social media. The trend is clear: more and more of our practice’s social media interactions are focused on customer service and experience.Practice’s need to appear engaged, caring and professional to current and potential patients online – whether that’s on social platforms or online reputation management sites.For individuals, the allure of social media is that these platforms serve as a soapbox from which to air both opinions and grievances. According to a recent survey conducted by Dimensional Research and Zendesk, 54% of consumers who shared a bad experience ended up sharing it more than 5 times, compared with 33% of those who shared a positive experience. From a marketing standpoint there’s a lot to glean from these consumer posts.Danielle and social customer experience thought leaders say time is of the essence and customer service staff need to be trained on how to respond to consumers using the correct language on multiple social media platforms.