Dr Marketing Tips Podcast
by Dr Marketing Tips
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more. Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Episodes
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Healthcare Marketing Has Changed: What Practice Leaders Need to Know
Your next patient has likely decided on your practice before they ever pick up the phone. In this special episode of the DrMarketingTips Show, Corey shares a presentation originally delivered to approximately 150 practice administrators at the Healthcare Leaders Association conference in…
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What Actually Works on Social Media? A Healthcare Case Study
Posting more isn't always the answer to better social media results. In this episode of the DrMarketingTips Show, Jennifer and Corey share a healthcare social media case study that generated a 78% increase in impressions and a 42% increase in interactions, all organically and while actually...
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What Actually Helps You Rank on Google? 5 SEO Priorities for Healthcare Practices
Search is changing fast, but the fundamentals of good SEO haven't disappeared. In this episode of the DrMarketingTips Show, Jennifer and Corey break down a new survey of 131 SEO professionals examining more than 100 potential Google ranking factors, and what the findings mean for healthcare...
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Google Ads Are Coming to AI Mode: What Healthcare Practices Need to Know
Google Search is changing again, and this time, your existing search ads may be coming along for the ride. In this episode of the DrMarketingTips Show, Jennifer and Corey break down Google's latest test bringing traditional text-based search ads into AI Mode and what it could mean for healthcare...
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Does Google Hate AI Content? What 44,000 Pages Tell Us About SEO
AI can help you create content faster. But can that content actually rank and stay on Google? In this episode of the DrMarketingTips Show, Jennifer and Corey break down two recent studies examining how AI-generated content performs in search, including what happened to thousands of completely...
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How to Write Healthcare Calls to Action That Convert More Patients
Your medical practice website can have great content, strong SEO, and compelling provider bios, but if patients don't know what to do next, you're leaving potential appointments on the table. In this episode of the DrMarketingTips Show, Jennifer and Corey break down one of the smallest elements…
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Healthcare SEO Strategies for Google's New 68% Zero-Click Era
If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without…
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Surviving the New Era of AI-Driven Healthcare Search
The traditional pipeline of healthcare SEO has officially fractured. For years, medical practices could rely on a predictable formula: publish high-quality, educational content about symptoms and treatments, rank on page one, and watch that organic traffic convert into new patients. But in 2026,...
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Google Begins Testing Healthcare Ads in AI Overviews
The search contract between Google and your medical practice has officially changed. For years, the deal was simple: create great content, and Google would send patients to your website. In 2026, Google is increasingly using that content to answer patient questions directly inside its AI...
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The 43-Day Gap: How to Survive Google’s Rapid May 2026 Core Update
If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't imagining things. On June 2, 2026, Google officially wrapped up its massive May 2026 core algorithm update. In this episode, Jennifer and…
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Is Your Practice Prepared for the New ADA Standards?
Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028. The digital goalposts just moved again. On May 11, 2026, a new federal rule went into effect that raises the bar for ADA website compliance for medical...
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AI Without the Headache: 10 Fast Ways to Automate Your Practice
Don’t wait for a year-long EHR integration to start seeing the benefits of AI. In this episode, Jennifer is joined by Manny, Director of Client Services at Insight Marketing Group, live from the Transform 2026 HR Conference. They move past the technical jargon to provide 10 practical…
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The 84% Rule: Why Brand Bias Wins Before the Patient Ever Searches
Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this episode, Jennifer and Corey dive into a massive study from WPP Media and Oxford Saïd Business School that analyzed 1.2 million consumer purchase…
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The Practice Privacy Checklist: Reducing Risk Without Losing Your Data
In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage for the shifting landscape of 2026, this episode provides a practical, actionable roadmap for independent physician practices to audit their digital...
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Beyond HIPAA: Navigating the New Wave of Digital Privacy Lawsuits
In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of state-level consumer data laws, aggressive class-action lawsuits, and the end of surveillance-based marketing. In this first…
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State of Social 2026: How Your Practice’s Reputation Is Being Built Without You
In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience in a social-first world. In this episode, you’ll learn:...
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How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals
In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this episode, you’ll learn: Why 72% of patients now start their care journey on...
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2026 Healthcare Reset: What Independent Pharmacies Need to Prepare for Now
As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer health data to rising patient expectations for speed, transparency, and convenience, the rules of engagement are...
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Smaller Budgets, Smarter Marketing: What Healthcare Marketers Must Do Next
Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well In this episode of the DrMarketingTips Show, Jennifer and Corey...
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Harnessing the Power of Social Media: Trends, Tactics, and Responsible Use
Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly. In this episode of the DrMarketingTips Show, Jenn shares a special presentation on how healthcare practices can create a...
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When Life Hands You a Dumpster Fire: How to Handle a Crisis Like a Pro
When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond? In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly…
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Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI. From changes in how patients...
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Strategic Planning for Medical Practices: A Framework for 2026
In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices. This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll…
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From Donuts to Digital: 1 Simple Idea to Build Stronger Referral Relationships
If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy. In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships...
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Harnessing AI & Automation from the MGMA Operations Conference
In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets. During the...
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Internal Marketing: Save Big and Market Directly to Patients
If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group...
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Rethinking Reputation Management: How to Cut Costs Without Cutting Corners
Is your reputation management contract really delivering what your practice needs or just draining your budget? In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices…
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What Reddit and TikTok Reveal About Patient Behavior (and How to Use It)
Patients aren’t just Googling symptoms anymore. They’re watching videos and joining online communities to find real answers from real people. In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume…
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GEO and the Evolution of Search: How to Future-Proof Your Practice’s Digital Strategy
In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice. With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care,...
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Top Referral Mistakes Costing Your Practice Patients—And How to Solve Them
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline. With healthcare competition at an all-time high and patient loyalty...
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Malware Attack Case Study: How One Plugin Nearly Took Down a Medical Website
In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what…
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How to Create Lead Magnets That Convert for Your Medical Practice
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive...
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Simple Fixes That Work: How to Turn Your Waiting Room Into a Marketing Tool
In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand…
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Tips to Improve How You Market to Different Generations
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what...
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Are You Losing Patients Because of Bad Directory Listings?
In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are...
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Agentic AI in Healthcare: The Future of Chatbots Is Already Here
In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies. From basic chatbots to fully autonomous digital...
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Smart Marketing Strategies for Independent Pharmacies in 2025
In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices. Whether you’re a pharmacy owner, practice...
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Using HIPAA-Compliant Forms to Improve Patient Experience and Reduce Staff Workload
In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience. From outdated paper-based processes to AI-powered automation and secure online...
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How AI is Revolutionizing Physician Referrals: What You Need to Know
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing...
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Digital Disruption in Healthcare: How AI and Search Are Changing Patient Behavior
Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and...
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How to Adapt Your Medical Practice to New Online Patient Trends
In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women. As the primary healthcare decision-makers for their households, women are driving significant…
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The Future of Search and Healthcare Marketing in the Age of AI
In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do...
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Changes to Facebook & Instagram Advertising Policies You Need to Know
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific...
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Top 5 2025 Healthcare Marketing Trends: What You Need to Know
In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve. Tune in to Discover: The Rising Costs of Doing Business: From tariffs...
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Using Content Marketing to Attract Patients Seeking to Age Well
Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age. They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted...
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Better Sleep, Better Workplace: How Sleep Impacts Your Practice’s Success
In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain. Join us as we...
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Spreading Cheer – Holiday Marketing Tips for Medical Practices
The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to...
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How Cause Marketing Helps Medical Practices
Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In this DrMarketingTips Show episode, Jennifer and Corey explore the...
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New FTC Rule on Online Reviews: What It Means for Healthcare Providers
The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media…
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What’s Old is New Again with Digital TV Ads
Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken...
About this show
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
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Dr Marketing Tips
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