EPISODE · Jun 9, 2025 · 28 MIN
Social Deserves a Seat at the Table (Here’s the Proof)
from Radical Content · host Eric Gray
It’s been two years since I walked away from corporate and built Maverick from the ground up — and in that time, one thing has become painfully clear: brands are still getting social media wrong.In this episode, I go off on why most corporate content strategies fail, what it really takes to earn trust and investment from leadership, and how social teams can stop being underestimated. I break down 7 reasons brands underinvest in content, share what I learned pitching execs at Universal, and explain why “just do ads” isn’t a real strategy.You will also hear about: YouTube’s 20th birthday (and brand flops)TripAdvisor’s missed opportunityJohn Deere’s TikTok takeoverLA Chargers' draft room magicIf you lead social, content, or brand and you're fighting to scale your impact — this is your blueprint.📬 Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com 💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/ 📲 Follow Me on Instagram: http://instagram.com/theericgray 🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray
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What this episode covers
I’m breaking down why most brands still undervalue social — and what it actually takes to build a strategy that gets you budget, buy-in, and real brand impact. If you’re tired of being seen as just the “social person,” this one’s for you.
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Social Deserves a Seat at the Table (Here’s the Proof)
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