Social Geek Rock Stars: The Next Big Ideas

Today’s Rock Star Panel is Kristen Pechacek, Chief Growth Officer of MassageLuxe, Robert Mitchell, Head of Franchise Development at Ultra Pool Care Squad, and Dawn Weiss, a CMO at Xponential Fitness for Rowhouse and STRIDE! They are taking some risks next year because that’s how you win in franchising and marketing! And today they will share these big crazy ideas with you. We’ll cover ideas you can use on CTV, Moment Blast, YouTube ads, YouTube Shorts, Reels, The Metaverse, BeReal, of course TikTok, and the potential return of a little social media channel called Twitter. And on these channels and technologies, how can we best work with micro-influencers, home-grown influencers, local news personalities, realtors, and local business owners? Thanks to Hughes, Northeast Color, and Serviceminder.