Social Genius brought to you by Drunk On Social-Should Small Businesses Advertise On Tik Tok? - EP 67

Should Small Businesses Advertise On Tik Tok? Where do the best leads come from on Social Media? Where do leads cost the most? What shifts are occurring that will affect your strategy? Jeff and Tristan have important updated information about all of it, including TikTok and they are helping you figure out what your strategy should be to stay relevant. Tune in!   Episode Highlights: Jeff talks about his vacation and how he is going to incorporate it into his content strategy for Social Media. What is Meta doing with AR and VR and the glasses? Do you know about the google glasses? Amazon? Tristan talks about them and what they have added. What does the future hold for virtual reality and full immersion? Tristan and Jeff discuss the possibilities. What has spatial audio? A lot more small businesses are looking to use TikTok as a place to throw their money for marketing. How do you know if it's right for you? Tristan talks about 7,000 businesses that were recently surveyed and what the results showed. Facebook and Instagram are still at the top in terms of where people are marketing;However, Tristan talks about where the shift is going to occur and why. Jeff asks Tristan to talk him through what his TikTok spending looks like and what his goals are.  Tristan talks about what has done well for him on TikTok. What is something that you can practically do to improve success on TikTok? Jeff has advice. What about the like, comment, message strategy? Your profile can’t be all business. How do you get more authentic about your goals? Jeff shares advice that he gave to someone on the Business Video School. TikTok just announced the full merger of the US users data to US base systems. What does that mean? What is new with NFTs? Jeff has the update! Jeff and Tristan talk about how they plan to use stickers and NFTs. LinkedIn has updates to reactions. Tristan tells the listeners what it is. Jeff says the moral of the story is that every platform is copying the others.     Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/    Meta’s Developing New Spatial Audio Tools for AR and VR to Enhance Virtual Experiences https://www.socialmediatoday.com/news/metas-developing-new-spatial-audio-tools-for-ar-and-vr-to-enhance-virtual/626071/   New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs https://www.socialmediatoday.com/news/new-report-highlights-tiktoks-rising-value-as-a-promotional-option-for-smb/625690/   TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access https://drunkonsocial.com/f/tiktok-full-merger-of-us-user-data-to-us-based-systems   Instagram’s Testing AR Elements Within Stories and its New NFT Display Features https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/   LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release https://drunkonsocial.com/f/linkedins-initial-funny-reaction-rollout