Social Marketing Case Studies: Ryan Schram, CMO of Izea

I first met Ryan Schram back in 2006 when I was a senior at Michigan State University and he was working at ePrize. The company had a book club, and Ryan loaned me the book he had just finished, Life After the 30 Second Spot by Joseph Jaffe. The book led me to start listening to podcasts and start my own over the next few months. My first podcast ended up shaping my career. It landed me a scholarship to be a part of the International Advertising Festival in Cannes, France, it led to my first job with Burson Marsteller, and it helped me land an incredible role within Edelman's digital department in 2008 (which subsequently led me down the path I'm on today, running my own social media monitoring and research company, Loudpixel). It was only natural that I should go back to the source for an interview after all of these years. Ryan is now the CMO for Izea, the pioneer of social media sponsorship. He was kind enough to take the time to share a few specific case studies with us. What You’ll Learn From This Interview: What does a social media sponsorship look like? How do we measure the success of social media sponsorships? Hear specific case studies How does Izea work? How do they find influencers?