EPISODE · May 4, 2026 · 2 MIN
Social Media Advertising Revenues Grow
from WJR Business Beat · host Jeff Sloan
David Cohen, CEO at the International Advertising Bureau says this, the revenue growth reflects a market that has reoriented around performance channel. As expectations for measurable outcomes rise, investment is concentrating in areas that can directly correlate to spend when it comes to advertising and marketing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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David Cohen, CEO at the International Advertising Bureau says this, the revenue growth reflects a market that has reoriented around performance channel. As expectations for measurable outcomes rise, investment is concentrating in areas that can directly correlate to spend when it comes to advertising and marketing.
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Social Media Advertising Revenues Grow
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