Social Media, AI and the Future of Advertising & Marketing with Debra Williamson

This show is a conversation with Debra Aho Williamson, a research analyst and market influencer for the social media landscape at Insider Intelligence and eMarketer. Deborah played a pivotal role to shape the discourse around social media marketing, advertising and usage. Deborah and I will explore how AI is redefining the way marketing and advertising is conducted for social media. We'll focus on meta as the primary lens because of its size and influence on the industry, but AI's implications for social media marketing and advertising go well beyond a single company to include popular culture and government policy itself.