Social Media and Health Care – How Does the Industry Navigate the New Communications Landscape?

With the rise of social media patient to patient and patient to provider communication has become almost real time & transparent now. On the bright side by using these communications positively healthcare facilities can build brand equity to increase trust, as on the dark side it can become a platform for patient’s voice complaints and negativity. Does the healthcare service providers has comprehensive plan to handle the new paradigm of social media communication?