Social Media and the Resurgence of Traditional Gender Roles episode artwork

EPISODE · Mar 12, 2026 · 26 MIN

Social Media and the Resurgence of Traditional Gender Roles

from The World Between Us · host Norse Studio

Recent global research involving 23,000 participants across 29 countries reveals a significant shift in attitudes toward gender roles,. Younger men from Generation Z are notably more likely to support traditional patriarchal views compared to older generations. Approximately 31% of men in their teens and twenties believe that a wife should always be obedient to her husband, whereas only 13% of men aged 60 and older share this view. This trend is also mirrored among women; while only 6% of women from the Baby Boomer generation agree with the idea of wifely obedience, the figure rises to 18% among Gen Z women.This conservative turn among young men is partly attributed to a reaction against feeling ignored by political systems and facing economic hardships, such as difficulties entering the housing market. For some, adopting traditional gender perspectives serves as a way to navigate a changing world and an attempt to reclaim the power and privileges they observed in previous generations. Social media platforms play a critical role in this process by providing a constant flow of content that can reinforce misogynistic attitudes,.Digital influencers and certain political figures frequently capitalize on the frustrations of young people, appealing to a sense of "lost masculinity". They encourage men to re-establish themselves as dominant figures, protectors, and sole providers. Simultaneously, young women are exposed to the "trad wife" aesthetic, which presents a stylized version of traditional domesticity through aesthetically pleasing online content. While these images often focus on home life, they can also promote a more concerning element of female subordination.Attitudes vary drastically by region, with countries like Indonesia and Malaysia showing high agreement (over 60%) with traditional roles, while other nations like Sweden show very low agreement at 4%. Despite a widespread belief—held by 44% of people globally—that efforts to promote women's equality have gone so far that they now discriminate against men, no country has achieved full legal equality,. Globally, women possess only about 64% of the legal rights afforded to men, and they continue to face higher levels of domestic violence, harassment, and wage gaps,. This indicates that while public perception in some areas suggests equality has been achieved, the data shows that women's rights are being restricted and social attitudes are moving in a more conservative direction,.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-world-between-us--6886561/support.

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