Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert

Send us Fan MailLearn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm.   Guest:Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.Topic: Learning more about disclosing brands/products for social media influencersFive things you’ll learn from this episode:What are the legal regulations for companies and influencers on disclosures?What are the advantages of bringing in legal counsel early in a disclosure?When and how do I make good disclosures?What are some tips on how to better manage influencer disclosures?What are important aspects of disclosing products that I should know about?Quotables:“Material connection is not just payment.”  - @LPaavana“The fact that they’re issuing warning letters to influencers themselves shows they’re not afraid to take actions against individuals either.” - @LPaavana“They’ll hold companies to a reasonable standard of training, monitoring, and ultimately taking action if an influencer is not complying with these disclosure obligations.”  -@LPaavana“The FTC is not prescriptive in how to make those disclosures.” - @LPaavana“You can’t require a consumer to only post if it’s positive because that would violate the requirement.” - @LPaavanaIf you enjoyed the episode, would you please leave us a review?About Paavana Kumar:Paavana Kumar is a marketing, media, advertising, and promotions attorney. She is deeply involved in all aspects of social media marketing, social and experiential activations, influencer and native advertising, and related promotions.Contact Resources:Twitter: @LPaavanaLinkedIn: Paavana KumarDavis & Gilbert LLP: https://www.dglaw.com/index.cfm Additional Resources:FTC: Social Media Disclosure 101 for InfluencersReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. ReviewMaxerOn Top of PR is brought to you by ReviewMaxerDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.