Social Media Doesn't Close Deals. It Keeps You Top of Mind | Chris Hanna.

Most agents think social media is supposed to close deals. Chris Hanna says that's the wrong job description, and once you understand what content is actually doing for you, everything about how you make it changes.Chris is the founder of All In Content, a done-for-you video, social media management, and podcast production company serving Windsor-Essex. He has also been editing and posting my content for the last couple of years. We recorded this one in person inside the All In Content Studio.We talk about why social media keeps you top of mind rather than closing the deal, how batching lets you film once and stay visible for months, where AI helps and where it is making everyone sound the same, the testimonial ask most agents avoid, why the phone still wins, and how burnout creeps up on people who run their own business. We finish on where content is heading and why long form is coming back.If you have been posting consistently and still feel invisible, start here.Guest:Chris Hanna, Founder and CEO, All In ContentWebsite: https://allincontent.caBook a consultation: https://calendly.com/chris-hanna/all-in-content-consultationHost:RuthAnn Osborne, Windsor-Essex Real Estate PulseFacebook: https://www.facebook.com/ruthann.ca/Instagram: https://www.instagram.com/ruthannremax/?hl=enNew episode every month with a different guest, always tied back to real estate in Windsor-Essex. Subscribe so you catch the next one.TIMESTAMPS:00:00 Welcome, and why I wanted Chris on the show05:11 The only thing stopping most agents from starting09:08 Professionals hire professionals15:56 Where AI actually helps25:40 Turning everyday client moments into content28:17 The feedback most business owners never ask for29:14 Why everyone's content is starting to look the same40:12 Pick up the phone41:21 Business is built on relationships52:16 The deals you lose by not answering1:00:37 Where content is heading next1:13:01 You don't have to overthink it1:14:40 Don't cry over social media