Social Media Doesn't Work Unless You Do These 5 Things

Social media is always changing, but so are we. Habits and behaviours change all the time so we must embrace and adapt with them. In this episode Christina shares a talk she recently did at the UK Recruiter Tech Event. It doesn’t matter If you are in recruitment or not, these 5 things still apply and social media will not be successful and work in the ways you want it to without them. Sign Up For Jessens' Webinar Here: https://bit.ly/jessenct KEY TAKEAWAYS The reality is that social media WORKS. If it didn’t help bring business in then people wouldn’t be using it. Regardless of sector, the way to make social media work is based on using a framework and then personalising this to work for you and your business. What perception are you creating and is it right for your audience? Are you being human and is it authentic? The five things Christina says you need to do for social media to work for you are: 1. Respect the algorithm. - Content. Make your content consistent and ensure it is of high quality. - Be Relevant. Are you using trending topics, key words etc. - Affinity. Think about the end user. Everything you create is for them and will be served to them by the platforms-they will only serve it to them if they think it’s something they will have an affinity with as user. - Interest and interaction.- Currency. When was the last time they were on the platform, what will be most relevant to them when they come online? 2. Keep the balance, your content should sell but not always in the way you think. We need to ‘seed’ the message rather than just asking people to buy, give people content that is of value. 3. Stay relevant. People care about what is happening right now, not yesterday. Make sure the content you share as unbranded content is 100% ticking the boxes of those you want to work with and is up to date with your industry and sector. 4. Be the example. If you are the example on the platform, are consistent and contribute to others you will be known for creating value. It is also a great way to leverage other people’s audiences. 5. Have you followed up? Have you responded? BEST MOMENTS 01:34: “If it works for someone else why shouldn’t it work for you?” 02:45 – “There are a few core things these algorithms are based on” 06:34 – “At the end of the day, as a user, these social media platforms want to serve that user with content that they are gonna feel an affinity with” 14:40 – “When people do engage with us we want to be someone that’s part of these communities that we are building not just someone who is standing there with a billboard” 16:42 – “We have all become really good at building human connections through a computer screen” VALUABLE RESOURCES Christina Talks Podcast ABOUT THE HOST Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them! LinkedIn Twitter Website