Social Media for Health Coaches: Is It Your Best Growth Tool?

Do you wish that social media would disappear from the face of the earth and you’d never have to think about it again?Okay okay, I’m being dramatic…but I’m also being truthful.This past year, I felt totally burnt out from playing the social media game. And truly, this is coming from someone who only used social media for her health coaching business, and didn’t use it that much.But the impact it was having on my quality of life felt significant. As someone who’s an introvert and an HSP, I find that spending time on social media (both as a creator and consumer) is very draining and overwhelming for me energetically. And yet, I felt incredibly torn because so many of my amazing clients found me through social media. I cherish these connections from around that globe that would not have been possible without these applications.Thus, the conundrum.To use social media, or not, that is the question.I significantly decreased my use of social media this past year…only posting on Instagram 7 times. I still created over 20 YouTube videos (although YouTube feels much different for me than FB and IG) and started dabbling with creating a podcast. I pretty much stopped using Facebook, including my Facebook group. If you are in my group or waiting to join, please come and join me on IG, YouTube or here in my newsletter instead. I made much more of an effort to connect with people ‘in real life’, yes, in person!My coaching business continued to grow, but at a slower pace. I had to step back and reconnect with my mission, my story, my passion and my way of showing up and sharing with the world.​​Instead of blindly following the crowd or replicating what I’ve been taught from others, I wanted to find what felt aligned for me when it comes to marketing.So where do I go from here? I’m re-finding my way. Rediscovering how I can use social media (because it is an amazing tool), but use it super intentionally in a way that feels good.And that is exactly what I’m talking about in today’s video.I’m going to walk you through the 6 things you must think about when it comes to determining IF and HOW you will use social media to market your coaching business.And yes, it is 100% possible to grow a business without using social media if that is the path you choose.Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclientsIf you're interested in working together to build your coaching business, you can apply to work with me here: https://kristinhartjes.com/applyCome connect with me on Instagram: https://www.instagram.com/kristinhartjes/