Social Media in Fire Service Communication

In this episode of Fire Headlines, host Samantha Didion delves into he topic of social media’s impact on fire service communication, exploring innovative strategies and the inherent challenges. She is joined by Chief Bob Horton, who provides his expert insights on leveraging various media platforms to enhance community outreach and education. Together, they examine the increasing reliance on social media for disseminating vital information, starting with a fascinating case study from the Daily Dispatch about a woman using TikTok to educate people on handling grease fires.