Social Media in Placemaking and Tastemaking at Platform, LA

Welcome to Los Angeles Hashtags Itself #6. The fall's final guest is Erin Mavian, COO of Runyon, a full-service real estate company working with high-end retailers, restaurants, and creative companies to provide their visitors and partners with unique experiences. Mavian hosts us at Runyon's Culver City offices to discuss Runyon's Hayden Tract-located flagship project, Platform: what it is, how they position it within the larger contemporary development climate, and how social media serves Platform's success. Critically, Platform represents the evolution of real estate developer from placemaker to placemaker and tastemaker. Welcome to the future of real estate development where social media does more than market a place, it connects us to it.