Social Media Influence vs. Amplification with AlixPartners' Barney O'Kelly

Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification.Join Lewis Gray and Elliot Elsley as they chat with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly drives impact.In this episode, Barney breaks down the critical distinction between genuine influence and mere content amplification. He reveals the psychological barriers that often prevent professionals from sharing online, the importance of personal branding as a career-long investment, and how to foster authenticity in an AI-saturated world. Learn why genuine human connection and consistent, value-driven engagement far outperform chasing fleeting metrics. This is essential listening for senior marketers, employer brand leads, and social media managers looking to elevate their B2B social presence.Struggling to get your senior leaders or consulting teams active and influential on LinkedIn? This episode addresses common fears and misperceptions, offering actionable insights for cultivating genuine B2B influence and standing out in a crowded digital landscape.Discover the strategies that drive genuine engagement and business success. Get your free copy of the World's Biggest Employee Advocacy Study today.Boost your employee advocacy strategy with expert guidance! Check your program's health with our free Employee Advocacy Health Check. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing.To understand your biggest challenges, we'd love for you to contribute to the report!Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.