Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher: Ricqcolia Phillip

Useful Content Podcast - Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher Ricqcolia Phillip === Many businesses struggle with content and they can't clearly answer whether they have a strategy or not. But today in our lesson we're going to look at some of the often overlooked questions about content marketing strategy. What are the real benefits of using different content formats? What is the difference between just using social media and using content to grow your business? Should you as a business be paying closer attention to user generated content? And finally, is being a thought leader really a thing? And should you aspire to be one? Here we go. Hello and welcome to the Useful Content Podcast, and today we have a new teacher in the useful content classroom. Ricqcolia Phillip. Hi Ricqcolia Hi Juma. Thanks for having me here. I'm really excited to be here. It's good to have you on. I, I think the first time we would've met in person was at a local event. The first one I went out to since the pandemic, I think it was Digi Mark, maybe. It was the same for me as well, first major events since lockdown. Yes. And I think at that time you were talking about uh, you were doing a presentation on content marketing. That was a pretty exciting and fun time. It, I think that is what made that event even more spectacular because I was invited to take part at first and then I was invited to speak. then by extension I got to meet a lot of pretty amazing people in, you know, the business and uh, marketing space, including yourself. So that was a really great day for sure. I find that, you know, those local events are very useful and my hope is that in the future we are able to have more of those for the development of the marketing space and for people who want to know business owners, et cetera, inside of Trinidad and Tobago. And you are not the first Trini on the podcast for this season, but you are one Trini that I wanted to talk to, especially since uh, I was aware of the things that you. We're doing, so please tell us a little bit about how you serve your clients and your journey to creating useful content for them. Yeah. So official title is Content Marketing and Strategist. And a big emphasis on the strategist because I've recognized that there are a lot of clients and businesses on the whole that They know they want content. They know they need to be visible. They know they need to, you know, get their messages, I this and the other, but they still struggle with the how, they still struggle with how to connect, putting out the content and the marketing and connecting it. You know, efficiently with their business and their goals and their objectives, and of course by extension sales. So my job essentially is to help them develop a strategy that allows 'em to show up and not just show up, but show up with value and purpose and strategically showcase to their target audience and Whether it's their existing audience and new clients as well, why they are the go-to product or service for them, how that particular business serves a particular need or desire for the end user or the customer, the potential of customer. do that through content marketing.  So Ricqcolia from your perspective, what is content strategy? What is your take on content marketing? Content marketing is essentially, you know, just a, a marketing strategy that allows businesses to attract and engage and retain their, their, their audience by creating relevant and useful. See what I did there? content for their audience. So it's would say that it's more than just saying, I'm selling X for Y or Z dollars. It's showing That particular end user. All right, well, this particular b...