Social media is your new decision engine with Vladimer Botsvadze

Social media has transformed from an entertainment platform into a sophisticated decision engine. In this episode, explore how the linear consumer journey has collapsed into a dynamic loop where discovery, validation, and conversion happen simultaneously. Vladimer Botsvadze explains why brands must shift from broadcasting to listening, the importance of human-centric marketing, and how high-growth companies use social intelligence to build lasting cultural relevance.