Social Media Lessons From America's Biggest Hospitals

Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma    Beyond the Newsfeed: The Best Healthcare Social Media for 2020 What can America's biggest hospitals teach us about social media? According to Convince & Convert's brand-new report, "Beyond the Newsfeed: The Best Healthcare Social Media for 2020," hospitals across the U.S. are leveraging social to increase patient loyalty and attract more patients than ever.  However, getting social "right" in the healthcare industry is innately difficult. You've got a lot of regulatory considerations to keep in mind from patient privacy to hospital policies and so on. In many cases, you've got to wrestle all of this along with a wealth of different topics across the entire spectrum of health and wellness. In this special episode, we take a closer look at the findings from the "Beyond the Newsfeed: The Best Healthcare Social Media for 2020," report to reveal how hospitals use social media and how they've matured their own social strategies in ways that no one could have predicted.   In This Episode: 04:40 – How hospitals are changing the way they interact with patients on social 07:37 – Social media strategies and tactics that are working for hospitals 12:04 – How hospitals are using Facebook Live to engage with their audience and what other brands and industries can learn from it 14:43 – How the healthcare industry use paid social, boosted posts and targeted ads 19:31 – Best practices when it comes to sharing video content on social 22:50 – Why more hospitals are embracing technology and social media 30:41 – What healthcare administrators can learn about the country's top three performing hospitals on social   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn more about how emma can help improve your email marketing strategy Get your FREE "Beyond the Newsfeed: The Best Healthcare Social Media for 2020," report now!   Visit SocialPros.com for more insights from your favorite social media marketers.