Social Media Listening Evolved

In this episode, Tom Caravela, Conor McGladrigan, and Kevin Peterson discuss the evolving role of social media listening in Medical Affairs. They discuss the significance of social media listening for Medical Science Liaisons (MSLs) and how insights can be leveraged to enhance medical strategies. The conversation covers engagement with Digital Opinion Leaders (DOLs) and the legal considerations for social media interactions. They highlight best practices for MSLs in the digital realm and the importance of collaboration between commercial and medical teams. The episode also explores the rise of tech-savvy MDs, the integration of AI, and the necessity for MSLs to embrace new technologies.