Social Media Marketing 101 | Pain Point Podcast | Zoho CRM

Being present on multiple social platforms without understanding them first can cost a brand severely. Consumers are extremely vigilant and treat the social presence of the brand as the actual extension of their overall customer journey. Let's start with the basics and review the traits of 5 of the most popular social platforms to understand how it plays into the context of marketing.Need help managing your social activity? Learn more.Twitter: @ZohoCRM @PainPointPitchHost: Cassy, Product Marketing Associate and SalesTech EvangelistEmail: [email protected] here to listen to previous episodes.