Social Media Marketing for AI Scale-Ups with Beth Trejo

For many growth-stage AI companies, social media has become a confusing channel. Everyone agrees it’s important. Everyone says founders should post more. Everyone talks about building a brand. But very few teams can answer a simple question: How does social media actually contribute to revenue? In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Beth Trejo, fractional CMO at Chatterkick, to explore how AI scale-ups can use social media strategically to build trust, strengthen market positioning, and drive measurable business outcomes. Beth has spent years helping B2B companies transform social media from a branding exercise into a growth engine. Her work focuses on connecting content, executive visibility, and community engagement to real business goals, helping organizations create social strategies that influence both perception and pipeline. This conversation moves beyond likes, impressions, and follower counts to focus on what matters most: building authority in increasingly competitive AI markets. What This Episode Is About Josh and Beth unpack how AI scale-ups should approach social media in a market where trust is becoming increasingly valuable. Topics include: • Why trust matters more than visibility in today’s AI landscape • The role social media plays in shaping buyer perception • What types of content generate meaningful engagement for AI companies • How founders and executives can strengthen the company narrative through personal thought leadership • Balancing educational content with company messaging • Building credibility with technical and executive audiences • Aligning social media efforts with broader GTM objectives • Measuring success beyond vanity metrics Beth also shares practical advice on how leadership teams can show up authentically online while reinforcing company positioning and creating stronger market awareness. Why It’s Worth Your Time AI companies face a unique challenge. The technology moves quickly. The market is crowded. And buyers are increasingly skeptical. In this environment, social media isn’t just a distribution channel. It’s often where prospects form their first impression of your company, your leadership team, and your expertise. This episode will help you: • Build trust with potential customers before sales conversations begin • Create social content that supports pipeline generation • Develop executive thought leadership that strengthens company positioning • Better understand the relationship between social engagement and revenue outcomes • Focus on metrics that indicate real business impact If you’re investing time and resources into social media but struggling to connect those efforts to growth, this conversation provides a practical framework for evaluating and improving your approach. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders building category authority and market credibility • GTM leaders responsible for pipeline growth and brand awareness • Product marketers shaping narrative and market perception • Marketing leaders looking to improve the business impact of social media • Revenue leaders interested in how trust influences buying decisions If your company operates in a competitive AI market and you’re looking to build authority, attract buyers, and strengthen your go-to-market strategy, this episode is for you. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy help growth-stage companies turn complex technology into market momentum. Each episode features experienced practitioners, operators, and thought leaders sharing actionable insights on product marketing, positioning, demand generation, customer understanding, and growth. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing, positioning, and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube. #MarketingPackLeaders #SocialMediaMarketing #ThoughtLeadership #AIStartups #ProductMarketing #GTM #ThunderwolfConsulting