Social Media Marketing for Dummies… Er, uh, we mean Lawyers!

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Take it easy, attorneys! We’re just joshing. Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on.  Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels. The News: At the time of this recording, Google’s Search Console had been down for 81 hours. Get it together already, Googs. And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews  Ryan McKeen launches Best Era and you don’t want to miss it!  Last, but not least, Conrad made an appearance on Charlie Mann’s podcast - They Don’t Teach This in Law School Mentioned in this Episode: LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk Network The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices