Social Media Marketing Strategy For Photographers episode artwork

EPISODE · Feb 11, 2026 · 55 MIN

Social Media Marketing Strategy For Photographers

from The Photography Club · host Sue Shutterbug

If you feel like you’re constantly posting on social media but not getting any bookings, spending hours creating content with little to show for it, and wondering what you’re doing wrong—this episode is for you. In this conversation, I sit down with marketing expert Alyson Glick to break down how photographers can create a simple, effective social media strategy that actually works. We talk about identifying your ideal client, creating content with purpose, using video to build trust, and staying consistent without burning out. If you’re ready to stop guessing and start turning followers into inquiries, this episode will give you the clarity and direction you’ve been missing.Connect with Alyson:https://www.instagram.com/thestudioru/TAGS: Keywords social media marketing,photographers,content creation,marketing strategy,personal brand,engagement,video content,inbound marketing,buyer journey,consistency,digital marketing trends,algorithm optimization,organic reach,paid social advertising,audience targeting,brand storytelling,content calendar,analytics and insights,community building,conversion funnels,user-generated content,social proof,platform-specific strategy,audience retentionPROBLMS:00:00 Introduction to Social Media Marketing for Photographers05:30 Understanding Social Media Platforms for Photographers10:51 The Importance of Inbound Marketing16:43 Creating a Personal Brand in Photography22:53 Building a Strong Foundation for Marketing55:47 intro video.mp4

If you feel like you’re constantly posting on social media but not getting any bookings, spending hours creating content with little to show for it, and wondering what you’re doing wrong—this episode is for you. In this conversation, I sit down with marketing expert Alyson Glick to break down how photographers can create a simple, effective social media strategy that actually works. We talk about identifying your ideal client, creating content with purpose, using video to build trust, and staying consistent without burning out. If you’re ready to stop guessing and start turning followers into inquiries, this episode will give you the clarity and direction you’ve been missing.Connect with Alyson:https://www.instagram.com/thestudioru/TAGS: Keywords social media marketing,photographers,content creation,marketing strategy,personal brand,engagement,video content,inbound marketing,buyer journey,consistency,digital marketing trends,algorithm optimization,organic reach,paid social advertising,audience targeting,brand storytelling,content calendar,analytics and insights,community building,conversion funnels,user-generated content,social proof,platform-specific strategy,audience retentionPROBLMS:00:00 Introduction to Social Media Marketing for Photographers05:30 Understanding Social Media Platforms for Photographers10:51 The Importance of Inbound Marketing16:43 Creating a Personal Brand in Photography22:53 Building a Strong Foundation for Marketing55:47 intro video.mp4

NOW PLAYING

Social Media Marketing Strategy For Photographers

0:00 55:51

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Photography Club?

This episode is 55 minutes long.

When was this The Photography Club episode published?

This episode was published on February 11, 2026.

What is this episode about?

If you feel like you’re constantly posting on social media but not getting any bookings, spending hours creating content with little to show for it, and wondering what you’re doing wrong—this episode is for you. In this conversation, I sit down with...

Can I download this The Photography Club episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!