EPISODE · Jan 17, 2019 · 9 MIN
Social Media Marketing Tips
from eCom Tips Podcasts · host Roger Keyserling
https://whazuptoday.com/social-media-marketing-tips/ Social Media Marketing Tips Social media marketing can be pretty overwhelming when you have absolutely no idea what to share. Many businesses tend to go the wrote of “promotion, promotion, promotion,” but no one wants to follow a social media account that only talks about themselves. Social media is about engaging with people and providing content that will help your followers and give them something they’ll actually want to read. A few benefits of a killer social media strategy: Increased brand awareness Grow a larger audience Connect with your audience better Increased website traffic Generate more leads Make more sales and money There’s no doubt about it – social media should be a vital component of your overall marketing efforts. DECIDE ON THE FOLLOWING: 1) Decide WHO your target audience is – Who are you trying to reach? 2) What social media networks are you going to be using? (Hint, you want to be where your audience hangs out) Write down your monthly goals and create a list of things you need to share this month. What is super important for you to accomplish this month? Here are a few examples… Are you launching a new program or product? Are you hosting an event? Do you want to sell of your products? Are you trying to add 1,000 new subscribers? Do you want to reach 3,000 Facebook fans? This is helpful because it determines the type of content you should focus on sharing. Plus, you can pre-schedule out your promotional content as you need it. Share compelling visuals whenever you can People have come to expect social posts to include a visual component. Twitter’s internal data, for example, shows that people are three times more likely to engage with Tweets that have visual elements like a video, photo, infographic, or GIF. Social images drive real-world action, too. More than half of millennials have made travel plans or visited a restaurant based on an image or video a friend shared on social. Instagram, Pinterest, and Snapchat, in particular, are visual-first networks. If your content doesn’t look good, no one will stop scrolling to read what you have to say. You’ll need to create graphics for: Cover photos for each social media platform you have Images for your opt-in freebies (you’ll want to post these on Facebook sometimes) Facebook and Twitter posts Instagram images – (You can use copyright-free stock photos or create a graphic using Canva or PicMonkey.) Infographics Pinterest graphics The dimensions for these will change over time. So do your research when creating these to find the <a href="https://louisem
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Social Media Marketing Tips
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