Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran

In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing. We'll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand's reputation. Whether you've accidentally shared false info or just want to avoid a PR mess, this episode is your guide to navigating the digital truth minefield—without sacrificing growth. – DR. ATTARAN LINKS: TedTalk: The Battle for Truth in a Viral World Reference Websites: Snopes Politifact Media Bias Fact Check Google Scholar Tineye Statista   TRUTH Framework T – Tracking R – Review U – Understand the Context T – Test Emotional Manipulation H – Hold Off   LinkedIn Dr. Attaran's Website – BUZZ MARKETING BOOK CHECKLIST: Amazon Link 1. The Taboo 2. The Unusual 3. The Outrageous 4. The Remarkable 5. The Secrets – Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.