EPISODE · Nov 21, 2025 · 22 MIN
Social Media Recruitment Does Work with Chaim Gewirtzman
from Home Care Strategy Lab · host Miriam Allred
Live at HCAOA—20 minute conversation with Chaim Gewirtzman, CEO @ NCE Home CareHighlights: 00:00 Introduction to His Home Care Journey03:42 Relating to Caregivers: His Nursing Perspective06:42 Innovative Recruitment Strategies09:35 The Importance of Online Presence12:35 Social Media Investment and Strategy15:38 Employee Referral Programs with Personal Touch18:49 Valuing Caregivers Goes Beyond Monetary IncentivesSponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team
What this episode covers
Live at HCAOA—20 minute conversation with Chaim Gewirtzman, CEO @ NCE Home CareHighlights: 00:00 Introduction to His Home Care Journey03:42 Relating to Caregivers: His Nursing Perspective06:42 Innovative Recruitment Strategies09:35 The Importance of Online Presence12:35 Social Media Investment and Strategy15:38 Employee Referral Programs with Personal Touch18:49 Valuing Caregivers Goes Beyond Monetary IncentivesSponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team
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Social Media Recruitment Does Work with Chaim Gewirtzman
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