EPISODE · Nov 21, 2025 · 22 MIN
Social Media Recruitment Does Work with Chaim Gewirtzman
from Home Care Strategy Lab · host Miriam Allred
Live at HCAOA—20 minute conversation with Chaim Gewirtzman, CEO @ NCE Home CareHighlights: 00:00 Introduction to His Home Care Journey03:42 Relating to Caregivers: His Nursing Perspective06:42 Innovative Recruitment Strategies09:35 The Importance of Online Presence12:35 Social Media Investment and Strategy15:38 Employee Referral Programs with Personal Touch18:49 Valuing Caregivers Goes Beyond Monetary IncentivesSponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team
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Social Media Recruitment Does Work with Chaim Gewirtzman
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